Product Leader. Entrepreneur. Builder.
Hi, I'm Brietta Easterlin — a seasoned product executive with 14 years of experience launching high-scale technology products, managing distributed teams, and building mission-driven ventures. Whether you're seeking product leadership, strategic consulting, or exploring an investment in SoCo, you're in the right place.
Vision to Execution, Startup to Scale
Product Strategy & Execution – I’ve led product teams at companies like Microsoft, Indeed, and Snowflake, delivering platforms that serve millions.Startup Operator – I’ve founded and scaled businesses in tech, services, and real estate.Real Estate Syndication – I'm currently launching SoCo, a co-living housing company addressing West Coast affordability with style, community, and cash-flowing returns.Fractional CPO / Consulting – Available for short- and mid-term product strategy work, roadmap definition, org design, and investor decks.
A Builder at Heart
I thrive at the intersection of innovation, execution, and empathy. From launching developer platforms at Microsoft to redesigning internal toolkits at Expedia to leading customer experience at Snowflake, I’ve learned how to move fast, align teams, and deliver real value.My current focus? Helping people live better through community-driven housing — and helping great companies move faster with the right product mindset.
Contact
Let’s connect. Whether you're exploring collaboration, looking for a product leader, or want to chat about co-living — drop me a line.